



About Me

Hello, my name is Iñaki Uriz, I am a multidisciplinary designer focused
on making lasting designs that help people navigate their world.
As a young fútbol player my father would tell me;
“Everything you do on the field reflects
how you are as a person in regular life.”
I feel the same is true when I design a new product or experience.
I bring the same motivation, creativity, and enthusiasm
that I have for life into my work.


Kindling curiosity, transforming realities
Vision

Crafting designs that spark innovation and spread joy
Mission

Embodying trust, igniting passion, honoring integrity, cultivating respect
Values

Appreciating design, embracing adventure, enjoying sports, living the music
Interests
The dimension of the human being, responsive to the needs of the target users and customers


Human
Desirability
The dimension of business, needs to be commercialized and ideal for the business model


Economic
Viability
The dimension of science & tech, viability of tools and resources needed

Technological
Feasibility
Design
Dimensions
Designers innovate through a constant balancing of these 3 dimensions
