Adidas is a well known and fair trusted brand. Their market is a global one, but their ideologies are able to cross boundaries. Adidas aims it marketing at the younger generation, and presents itself as a unique and free from the mold. There are a variety of styles that Adidas offers, their diversity in its campaigning, and they have a spokesperson from a-typical sports. This is a growing trend that continues to grow daily and looks to retake control of this market and be the leaders within it. With the conceptually drawing form was very much a factor as well as branding image that Adidas has already established. Creating a seamless design with their design form and branding is key to producing a shoe that could possibly be implemented within the market.