top of page
  • Instagram
  • Linkedin

Our team was assigned with the challenge of developing customized solution models that cater to the specific needs of heavy vehicle producers.

Cross Control is a Swedish company that specializes in developing displays for OEMs in industries such as agriculture, construction, material handling, and more. They offer both physical products and software solutions to their customers.

This project was undertaken by a team of six people, consisting of members from and Antwerp Management School. In the project, I took charge of concept building, provided assistance with the service blueprint, and also


This was a three-week-long academic project conducted in a workshop environment. The project was carried out both in person and virtually, with collaboration among team members and professors.

The Brief

The Company

The Team

The Timeline

neuralnet solutions


Progressing beyond the fundamental understanding gained in the define phase, our group focused on giving shape and substance to our concept. During this phase, we dedicated time to iterating and exploring various possibilities for our solution. Utilizing a multitude of design tools, we gained a comprehensive perspective on our concept. These tools played a vital role in enabling our group to clearly define and advance our concept


Considering the diverse composition of our team, with individuals possessing varied backgrounds, including a strong business acumen, we recognized the importance of addressing the scalability of our concept. By doing so, we could validate and bolster our approach. As a group, we seized the opportunity to envision the growth and evolution of our concept over time, prompting us to explore strategies for scalability.

Design Scope

We adopted the waterfall design process as the methodology for our project, where each step seamlessly flowed into the next, resembling a waterfall. Every stage in the process held significance, making it a structured and organized approach to addressing design challenges. This provided us with a clear direction from start to finish, ensuring coherence throughout the entire process.


SWOT analysis

The "define" phase was crucial for the group members, especially considering our limited knowledge about the company. During this phase, we conducted research to gain a better understanding of the company's operations and began brainstorming potential solutions. Once we had a solid grasp of the company's business, we utilized the SWOT analysis tool to identify interesting insights and opportunities.


A streamlined profiling process that enables a personalized

product package while building a trusted relationship.

neuralnet solutions

Algorithm built by humans

enabled by emotions


Implementation Roadmap

Recognizing the complexity of our solution and the need for a systematic approach, we developed an implementation roadmap that outlined each step and its corresponding timeline. The roadmap is divided into four distinct areas, some of which intersect and influence one another. Our intention was to offer a concrete plan for bringing the solution to fruition, addressing both the practical aspects and the business perspective.