Our team was assigned with the challenge of developing customized solution models that cater to the specific needs of heavy vehicle producers.
Cross Control is a Swedish company that specializes in developing displays for OEMs in industries such as agriculture, construction, material handling, and more. They offer both physical products and software solutions to their customers.
This project was undertaken by a team of six people, consisting of members from Poli.design and Antwerp Management School. In the project, I took charge of concept building, provided assistance with the service blueprint, and also
co-presented.
This was a three-week-long academic project conducted in a workshop environment. The project was carried out both in person and virtually, with collaboration among team members and professors.
The Brief
The Company
The Team
The Timeline
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Define
Progressing beyond the fundamental understanding gained in the define phase, our group focused on giving shape and substance to our concept. During this phase, we dedicated time to iterating and exploring various possibilities for our solution. Utilizing a multitude of design tools, we gained a comprehensive perspective on our concept. These tools played a vital role in enabling our group to clearly define and advance our concept
Scale
Considering the diverse composition of our team, with individuals possessing varied backgrounds, including a strong business acumen, we recognized the importance of addressing the scalability of our concept. By doing so, we could validate and bolster our approach. As a group, we seized the opportunity to envision the growth and evolution of our concept over time, prompting us to explore strategies for scalability.
Design Scope
We adopted the waterfall design process as the methodology for our project, where each step seamlessly flowed into the next, resembling a waterfall. Every stage in the process held significance, making it a structured and organized approach to addressing design challenges. This provided us with a clear direction from start to finish, ensuring coherence throughout the entire process.
Define
SWOT analysis
The "define" phase was crucial for the group members, especially considering our limited knowledge about the company. During this phase, we conducted research to gain a better understanding of the company's operations and began brainstorming potential solutions. Once we had a solid grasp of the company's business, we utilized the SWOT analysis tool to identify interesting insights and opportunities.
Result
A streamlined profiling process that enables a personalized
product package while building a trusted relationship.
neuralnet solutions
Algorithm built by humans
enabled by emotions
Scale
Implementation Roadmap
Recognizing the complexity of our solution and the need for a systematic approach, we developed an implementation roadmap that outlined each step and its corresponding timeline. The roadmap is divided into four distinct areas, some of which intersect and influence one another. Our intention was to offer a concrete plan for bringing the solution to fruition, addressing both the practical aspects and the business perspective.
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Define
Service Blueprint
After defining our concept, we proceeded to create a service blueprint, which served as a visual representation of the service we aimed to offer. Through the service blueprint, we mapped out all the touchpoints, actions, and tools involved, both in the front and back stages of the service. This tool played a crucial role in providing a clear understanding of how our solution operates, benefiting both the company and the customers.
Scale
10 Types of Innovation
We aimed not only to provide a present solution but also to consider its scalability in the future. To achieve this, we employed the "10 Ways of Innovation" tool to identify the areas where we bring innovation. This tool proved valuable in validating and supporting our solution from both a business and design perspective.
