I was assigned the task of designing a tricycle for the BabyShark brand that aligns with its language and style. The design concept was to use the bright colors and graphics as a key driver for the overall design.
BabyShark is a well known brand recognized for viral youtube video. Bringing the fun, colorful, and friendly character to bikes and electric ride-ons for kids of all ages.
This project was an individual design project, collaborating with the manufacturing team to ensure accurate execution before going to market.
This professional project lasted for a month as part of the design process. It took approximately nine months for the product to be launched in the market.
The Brief
The Company
The Team
The Timeline
BabyShark Trike
Concept
After understanding the new brand it was essential to find the elements that would allow me to develop my concept. Throughout the concept stage, refinement was necessary to create a design that not only aligned with the brand but also offered something fun and distinctive. As a result, I achieved a fully developed design that was truly fun and capturing.
Deliver Phase
While translating my understanding of skateboard culture into a bike design, I explored various approaches. Eventually, I managed to create an overall design that successfully captured the essence of the skateboard culture, resulting in an intriguing and captivating bike design.
Design Scope
The Design Thinking process was employed to provide structure to each phase of this project. By following this step-by-step approach, it led me to develop a more cohesive overall design. In this project, I will focus on the most significant aspects of this project.
This moodboard presents a curated visual collage, encapsulating the creative intention and directional ethos behind the design of this bicycle.
Moodboard
Displayed here are the finalized design visuals and specifications sent to the manufacturer, marking the crucial step in transitioning this bike design from concept to production.
Mechanical
Result
This product gained significant momentum when it received enthusiastic approval from BabyShark. It was made available for purchase on Amazon and Walmart. Upon its release, the product experienced a surge in sales within the bike market, prompting Dynacraft Wheels to expand their bike line with BabyShark.
This product gained significant momentum when it received enthusiastic approval from BabyShark. It was made available for purchase on Amazon and Walmart. Upon its release, the product experienced a surge in sales within the bike market, prompting Dynacraft Wheels to expand their bike line with BabyShark.
Results
