I was assigned the task of designing a bicycle for the Magna house brand that aligns with its language and style. The design concept was to bring a bright and fun design that would appeal to the mass market as the key driver for the overall design.
Magna is a house brand recognized for its bikes in main retailers in the US market. Bringing the colorful, capturing, and appealing designs to bikes for people of all ages.
This project was an group design project, collaborating with the manufacturing team to ensure accurate execution before going to market.
This professional project lasted for a month as part of the design process. It took approximately six months for the product to be launched in the market.
The Brief
The Company
The Team
The Timeline
Magna Just For Me
Concept
Having a strong understanding of mass market culture and trends, the team was able to swiftly delve into the development stage with a concept. Throughout the concept stage, refinement was necessary to create a design that not only aligned with the brand but also offered something fresh and appealing. As a result, the team achieved a fully developed design that was truly appealing and charming.
Deliver Phase
During the presentation to the Sales team, they were instantly captivated by the design. The colorful and fun aesthetic of the design made it an ideal choice for the market. This motivated the team to make necessary modifications to ensure the product was production-ready and ready to be sold through major retailers in the USA.
Design Scope
The Design Thinking process was employed to provide structure to each phase of this project. By following this step-by-step approach, it led me to develop a more cohesive overall design. In this project, I will focus on the most significant aspects of this project.
This moodboard presents a curated visual collage, encapsulating the creative intention and directional ethos behind the design of this bicycle.
Moodboard
Displayed here are the finalized design visuals and specifications sent to the manufacturer, marking the crucial step in transitioning this bike design from concept to production.
Mechanical
Result
This product was made available for purchase on Amazon and Walmart. Upon its release, the product experienced sold sales within the bike market, with this product still performing well years later.
This product was made available for purchase on Amazon and Walmart. Upon its release, the product experienced sold sales within the bike market, with this product still performing well years later.
Results
