I was assigned the task of designing an electric ride-on for the Spider-Man brand that aligns with its language and style. The design concept was influenced by the idea of giving the vehicle a personality with the Spider-Man mask as a key driver for the overall design.
Spider-Man is a well known brand recognized for being a superhero in the Marvel Universe and comic books. Bringing the fun, energetic, and friendly superhero to bikes and electric ride-ons for kids of all ages.
This project was an individual design project, collaborating with the manufacturing team to ensure accurate execution before going to market.
This professional project lasted for two months as part of the design process. It took approximately nine months for the product to be launched in the market.
The Brief
The Company
The Team
The Timeline
Spider-Man Quad
Concept
With a strong understanding of the brand, I was able to swiftly delve into the development stage with my concept. Throughout the concept stage, refinement was necessary to create a design that not only aligned with the brand but also offered something fresh and distinctive. As a result, I achieved a fully developed design that was truly fascinating and lively.
Deliver Phase
During the presentation to the Licensors and Sales team, they were instantly captivated by the design. The colorful and fun aesthetic of the design made it an ideal choice for the market. This motivated me to make necessary modifications to ensure the product was production-ready and ready to be sold through major retailers in the USA.
Design Scope
The Design Thinking process was employed to provide structure to each phase of this project. By following this step-by-step approach, it led me to develop a more cohesive overall design. In this project, I will focus on the most significant aspects of this project.
This moodboard presents a curated visual collage, encapsulating the creative intention and directional ethos behind the design of this bicycle.
Moodboard
Displayed here are the finalized design visuals and specifications sent to the manufacturer, marking the crucial step in transitioning this bike design from concept to production.
Mechanical
Result
This product gained significant momentum when it received enthusiastic approval from Spider-Man. It was made available for purchase on Amazon and Walmart. Upon its release, the product experienced a surge in sales within the Eletric Ride-on market, prompting Dynacraft Wheels to expand their Electric Ride-on product line. Notably, this product emerged as the top-selling item for a few weeks in 2021.
This product gained significant momentum when it received enthusiastic approval from Spider-Man. It was made available for purchase on Amazon and Walmart. Upon its release, the product experienced a surge in sales within the Eletric Ride-on market, prompting Dynacraft Wheels to expand their Electric Ride-on product line. Notably, this product emerged as the top-selling item for a few weeks in 2021.
Results
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