I was assigned the task of designing a bicycle for the Tony Hawk brand that aligns with its language and style. The design concept was heavily influenced by the skateboard culture, serving as a key driver for the overall design.
Tony Hawk is a brand widely recognized in the skateboard industry, primarily due to the owner's popularity. Their brand, named
This project was an individual design project, collaborating with the manufacturing team to ensure accurate execution before going to market.
This professional project lasted for two weeks as part of the design process. It took approximately six months for the product to be launched in the market.
The Brief
The Company
The Team
The Timeline
Tony Hawk Jargon
Concept
Having a strong understanding of skateboard culture and trends, I was able to swiftly delve into the development stage with my concept. Throughout the concept stage, refinement was necessary to create a design that not only aligned with the brand but also offered something fresh and distinctive. As a result, I achieved a fully developed design that was truly impressive and captivating.
Deliver Phase
During the presentation to the Licensors and Sales team, they were instantly captivated by the design. The clean, cool, and unique aesthetic of the design made it an ideal choice for the market. This motivated me to make necessary modifications to ensure the product was production-ready and ready to be sold through major retailers in the USA.
Design Scope
The Design Thinking process was employed to provide structure to each phase of this project. By following this step-by-step approach, it led me to develop a more cohesive overall design. In this project, I will focus on the most significant aspects of this project.
This moodboard presents a curated visual collage, encapsulating the creative intention and directional ethos behind the design of this bicycle.
Moodboard
Displayed here are the finalized design visuals and specifications sent to the manufacturer, marking the crucial step in transitioning this bike design from concept to production.
Mechanical
Result
This product gained significant momentum when it received enthusiastic approval from Tony Hawk. It was made available for purchase on Amazon and is currently being sold at Walmart. Upon its release, the product experienced a surge in sales within the BMX bike market, prompting Dynacraft Wheels to expand their BMX bike line. Notably, this product emerged as the top-selling item for multiple weeks in 2020.
This product gained significant momentum when it received enthusiastic approval from Tony Hawk. It was made available for purchase on Amazon and is currently being sold at Walmart. Upon its release, the product experienced a surge in sales within the BMX bike market, prompting Dynacraft Wheels to expand their BMX bike line. Notably, this product emerged as the top-selling item for multiple weeks in 2020.
Results
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